You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allredirects garcontinue="Brioni|6486" />
  </query-continue>
  <query>
    <pages>
      <page pageid="6483" ns="0" title="Биркин" />
      <page pageid="6484" ns="0" title="Hermes Birkin" />
      <page pageid="18734" ns="0" title="Банана Репаблик" />
      <page pageid="18735" ns="0" title="Бенеттон" />
      <page pageid="18736" ns="0" title="Блюмарин" />
      <page pageid="19331" ns="0" title="Бершка" />
      <page pageid="19388" ns="0" title="Балдинини" />
      <page pageid="31984" ns="0" title="Черная Пятница" />
      <page pageid="36946" ns="0" title="Зубная паста Pro Expert" />
      <page pageid="50318" ns="0" title="Blendercleanser Solid Pro" />
    </pages>
  </query>
</api>